Some people know exactly what they want and others leave the discovery up to the data. Most clients fall somewhere in the middle. I prefer to triangulate the business, customer, and product data. Based on how much work is being done, deadlines, and the type of your content, I'll explain the services I can perform for your business. We'll also discuss preferred communication methods and level of involvement.  

I'll pay attention to Objectives and Key Results that align with the customer experience while addressing the friction points. This requires thinking critically about how to build the right thing, and the thing right. I also like to think of customer behavior change and "What will people be doing differently if we succeed?"

I'll present insights from the data triangulation and talking to customers. Presentation options vary based on the audience and can be tailored to match different communication styles.  

If a clear decision is made about the way forward by now, great! However, it may be that more research needs to be done to de-risk the decision. We can workshop some options, test before and after changes, and discuss the next steps.